2013년 6월 24일 월요일

스포츠마케팅 조사의 디시전트리(영문)

스포츠마케팅 조사의 디시전트리(영문)
스포츠마케팅 조사의 디시전트리(영문).ppt


목차
1. Introduction

2-(1). Decision Tree Analysis Algorithm(Methodology)
2-(2)Decision Tree Analysis Algorithm(Methodology)

3-(1). Application of decision tree for sports consumer.
3-(2). Application of decision tree for sports consumer.
3-(3). Application of decision tree for sports consumer.

4. Conclusion

본문
1. Introduction

Nowadays, business surroundings are getting severe-We need marketing strategy

The marketing information is very important to make a good marketing strategy

Importance of marketing research in the sports industry field

Decision Tree and its application in the sports industry


2-(1). Decision Tree Analysis Algorithm(Methodology)

Three method of tree algorithms
CHAID, CART, QUEST


Process of decision tree
1. Forming tree through rules
2. Pruning
3. Estimate the justice of tree
4. Analysis and prediction



본문내용
ting severe-We need marketing strategy
The marketing information is very important to make a good marketing strategy
Importance of marketing research in the sports industry field
Decision Tree and its application in the sports industry

2-(1). Decision Tree Analysis Algorithm (Methodology)
Three method of tree algorithms
CHAID, CART, QUEST
Process of decision tree
1. Forming tree through rules
2.
 

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