스포츠마케팅 조사의 디시전트리(영문)

스포츠마케팅 조사의 디시전트리(영문) 스포츠마케팅 조사의 디시전트리(영문).doc 목차 I.Introduction II.Decision Tree Analysis Algorithm 1.Comparison of tree algorithm 2.Process of Decision tree analysis 3.Merits and Demerits of decision tree Ⅲ. Application of decision tree for sports consumer. 1. researchs target & data explanation. 2. Result of analysis & exposition IVConclusion 본문 I.Introduction Nowadays, the economic change, high degree of competition, and the risk of businesses are getting severe. So we have to remember the importance of a marketing strategy to achieve superiority of the business administration. An efficient marketing strategy comes from marketing planning, execution, and control based on precise marketing informations. Therefore, the marketing information is very important factor related to the whole field of the decision making. At the time when limited number of corporations were competing, just the sense or experience of CEO could lead businesses, but like now, in the competitive market, we have to have faster and more precise information to meet customer’s desire. So we need objective information collected and analyzed by scientific methods to make a successive marketing decision. 본문내용 are getting severe. So we have to remember the importance of a marketing strategy to achieve superiority of the business administration. An efficient marketing strategy comes from marketing planning, execution, and control based on precise marketing informations. Therefore, the marketing information is very important factor related to the whole field of the decision making. At the time when limite