경영학 씨티은행의 아시아 시장 진출 분석 (영문)

경영학 씨티은행의 아시아 시장 진출 분석 (영문) [경영학] 씨티은행의 아시아 시장 진출 분석 (영문).docx 목차 Question1) According to the report in our case Korea was inappropriate as a credit card onset, but now Korea does have Citibank Credit Card. What are some factors lead the Citibank to initiate their Credit Card Business in Korea? Question2) Is there any marketing strategy that Citibank can make a profit from the group whose income is less than 2000$? 본문 1. Discusss the pros./cons of whether Citibank should launch the card product in Asia There are pros on cons on whether citibank should launch the credit card or not. On the Pros perspective citibank should launch the card product in Asia due to the following reasons. From the marketing perspective, many countries`are still underdeveloped, theres a rapid economy growth in the Asia-Pacific region, and a high marketing potential of development. Asia is large market, with a population of 180 million people who might be customers with high potentials. Asia-Pacific is new channel for the citibank to expand their credit card business. On the financial perspective is assuming that the credit card will get 250,000 new customers annually. They will use the average of five year averages of each country for inflation rate=5.6% Third, The economic growth rate in Asia-pacific countries are constantly increasing higher. It is also the chance to overcome limitations imposed on the number of branches allowed. Lastly, citibank provides customers some services that none of its competitors could reproduce. 본문내용 oduct in Asia There are pros on cons on whether citibank should launch the credit card or not. On the Pros perspective citibank should launch the card product in Asia due to the following reasons. From the marketing perspective, many countries`are still underdeveloped, theres a rapid economy growth in the Asia-Pacific region, and a high marketing potential of development. Asia is large market, w