광고학 현대자동차 이미지개선과 브랜드 인지도 상승을 위한 프로모션 전략(영문)

광고학 현대자동차 이미지개선과 브랜드 인지도 상승을 위한 프로모션 전략(영문)

[광고학] 현대자동차 이미지개선과 브랜드 인지도 상승을 위한 프로모션 전략(영문).pptx

목차 1. Introduction 2. Why eco-friendly marketing is needed 3. What’s ‘blue drive’? 4. Current position of ‘blue drive’ 5. Proposal of promotion about ‘blue drive’ 6. Conclusion 본문 Why eco-friendly marketing is needed ‘blue drive’ marketing strategy will be expected to enhance the public image of Hyundai motor. Competitor’s promotion of eco-friendly car ‘Toyota motors’ is in the leading position in eco-friendly car market Toyota Motors in Korea held ‘Echo party’ exhibit, called ‘beautiful store’, where it displayed newly-designed recycled products. Toyota motors’ eco –friendly concept car, ‘Prius’ Toyota motors Korea executed ‘Environment school’ which targeted elementary students and their parents from 2006. 본문내용 n 2. Why eco-friendly marketing is needed 3. What’s ‘blue drive’? 4. Current position of ‘blue drive’ 5. Proposal of promotion about ‘blue drive’ 6. Conclusion Introduction Introduction Public image of Hyundai motors Brand image of Hyundai motor company - Hyundai motor is continuously expanding their business to the global market. - Brand image of Hyundai motor is highly associated to white colo