코카콜라 마케팅전략(영문)

코카콜라 마케팅전략(영문) 코카콜라 마케팅전략(영문).pptx 목차 1.Early days 2P.emberton’s Death 3.After World War 2 본문 Not greatly affected by exchange rates or import taxes Good Partner Makes Effective Logistics Coca-cola Enterprises Marketing Brand ownership License & Ownership - Connected TCCC have more power in every aspect by acquisition 본문내용 of Coca-cola C. Santa Claus D. Polar Bear Global Economic Factors- World Trade localization strategy Not greatly affected by exchange rates or import taxes Global Economic Factors- Technology Information Easy to Exchange Information Global Economic Factors Laborregional labor laws CapitalForeign Direct Investment Environmentdepleting the water resources Basic Strategy Localization Inter