목차 1. Hotel Company Plan for Development (1)
Developers (2) Development strategies (3) Hotel company
development (4) Public sector 2. Consultancy requirements (1)
Appointment (2) Coverage (3) Consultancy inputs 3. Market
classification and characteristics (1) Market studies (2) Commercial
feasibility (3) Segmentation of market demands by activity (4)
Fluctuations in demand (5) Tiering by price (6) Guest profiles (7)
Market distinction (8) Complementary business (9) Locational factors
4. Market feasibility studies: procedure (1) Organization (2) Market
survey date (3) Quantification of demand (4)
Example
Substitutional Material
본문 Chapter 03
Developers organization and Marketing
1. Hotel Company Plan for
Development (1) Developers The developer is the person or organization who
initiates a project, bringing together the various resources needed to carry it
out. The extent of direction by the developer varies considerably depending
on experience and the resource of expertise available. Public agencies and
established hotel companies usually initiate projects themselves and may
directly organize surveys, select sites, instruct consultants, gather and
coordinate information, prepare detailed briefs and document and monitor the
programme. Private developers often leave some or all of these functions to
appointed professional advisers.
(2) Development strategies Company
development programmes require both internal and external organization and, in
particular, will be affected by: • company objectives, resources
and stage of expansion • availability of finance and the
opportunity cost of capital • availability of suitable
sites Internal company organization generally involves the stages shown in
Figure 3.1.
본문내용 otel company development (4) Public
sector 2. Consultancy requirements (1) Appointment (2) Coverage
(3) Consultancy inputs 3. Market classification and characteristics
(1) Market studies (2) Commercial feasibility (3) Segmentation of
market demands by activity (4) Fluctuations in demand (5) Tiering by
price (6) Guest profiles (7) Market distinction (8) Complementary
business (9) Loc
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