2013년 8월 25일 일요일

마케팅 도요타 프리우스 PRIUS 마케팅전략(영문)

마케팅 도요타 프리우스 PRIUS 마케팅전략(영문)
[마케팅] 도요타 프리우스 PRIUS 마케팅전략(영문).pptx


목차
1.Hybrid
2.Features of PRIUS
3.STP Strategy
4.What is Green Marketing?
5.Prius’s Green Marketing?
6.Overseas Market
7.Domestic Prius Market
8.Negative factors
9.Competitors
10.Falling oil prices
11.Negative reputation of design
12.Negative Image
13.Regional factor
14.Korea
15.Suggestion
16.Inception
17.Star Marketing
18.Legislation
19.Diversity of Model
20.Products in Placemant


본문
Competitors.
Falling oil prices.
Negative Reputation of design
negative image occurred by recall


Import car
expensivebecause of import duty
& Luxury image is already builded.


But Prius
economical image
&
Confusion of target


본문내용
al car
2. Good fuel efficiency
3. Demonstrated performance, quality, safety
4. Gasoline engine
5. Battery charging and driving at the same time

STP Strategy

STP Strategy

STP Strategy

The marketing emphasizing that nature conservation and environmental pollution.
What is Green Marketing?

Prius’s Green Marketing?
Maybe I will give good image about me to people because I always have ride hy
 

댓글 없음:

댓글 쓰기