프로슈머의 정의와 의미(영문)

프로슈머의 정의와 의미(영문) 프로슈머의 정의와 의미(영문).hwp 목차 1.What is the PROSUMER ? 2.Searching 3.This is the Prosumer ! 본문 All PRODUCER FOR ALL CONSUMER What is the PROSUMER ? ‘Prosumer’ is a compound formed from the words ‘Producer’ and ‘Consumer’, in other words, the consumer who have direct influences product development and distribution process. Prosumer is originated from the past when a company designed new products after understanding consumer’s desire, now means asking directly to consumer’s idea or product development and commercializing new products. This says, Prosumer is both the consumer who ‘USE’ product and service and the producer who ‘CREATE’ them through the experiences. Also, there is one more aspect about Prosumer as compound form from ‘Professional’ and ‘Consumer’. So Prosumer can be explained with the meaning which include the ‘Consumer has Benefit from producing’. And Prosumer can be made by company’s support or campaign, or the other way, famous people who have strong effect on the public become a prosumer themselves regardless benefits. We are about to explain about the Prosumer by 4 kinds assortatively- SIMPLE　PROSUMER, MANUFACTURING PROSUMER, DISTRIBUTING PROSUMER and COMPLEX PROSUMER-with each definition and example in whole meaning of ‘Fashion’. 본문내용 ‘Producer’ and ‘Consumer’, in other words, the consumer who have direct influences product development and distribution process. Prosumer is originated from the past when a company designed new products after understanding consumer’s desire, now means asking directly to consumer’s idea or product development and commercializing new products. This says, Prosumer is both the consumer who ‘USE’ prod