뉴미디어 크리니크(Clinique)마케팅전략

뉴미디어 크리니크(Clinique)마케팅전략 [뉴미디어] 크리니크(Clinique)마케팅전략.pptx 목차 Contents Market analysis Consumer analysis Competitor analysis Brand analysis Creative strategy Media mix strategy 본문 Skin Balancing makeup products Look like a good skin -> Make a good skin Makeup productsexpected to be associated with anti-aging makeup products housewives are the prominent users Users, when compared to the entire cosmetics users, are highly educated and have good jobs (professional / office / service). Thehighest proportion of buying luxury cosmetics is in one’s 20’s. Isn’t natural always better? Not always. Clinique seeks out the best of nature When it’s best for skin. Start:As a pharmacy that created ointment from herbs/natural ingredients. Development: Create efficient products with the help of medical information. Marketing: Employees are wearing white gowns in order to show their professionalism. 본문내용 trategy Media mix strategy Market analysis Cosmetics market size - distribution channels Distribution through department stores and specialty stores - high rate of growth Decline in direct sales and multilevel marketing Market Analysis Brand -market share Market share of major cosmetics brands Cosmetics department store channel, the top 10 brands accounted for 50-60% of total Market Analysis M