2013년 8월 25일 일요일

중국 테이트아웃 레소트로랑 마케팅전략(영문)

중국 테이트아웃 레소트로랑 마케팅전략(영문)
중국 테이트아웃 레소트로랑 마케팅전략(영문).pptx


목차
1.Introduction & History
2.Introduction of Menu
3.Situation Analysis
4.SWOT Analysis
5.4P Strategy
6.Target Analysis


본문

2011.03 “Bakeru” Sejong Unv. Head company
opening arranged.

2011.06 “Bakeru” affiliate opening arranged.

2012.03 “Bakeru” Kunkuk Unv. Head company
opening arranged.

Food service trends



make competitiveness with affordable price policy
provide difference on service and taste
culture code for young customer(Take-out)
Well-being
Meal to wine, Entertainment, One-stop service


Prospects for the eating out market



change of well-being – focused on grains & nuts have extended to
taste and decorations
Developing more exotic & fusion menu with well-being will be preferred
For stability on sales addition of variety submenu.
return of the bygone menu by reinterpreting it a new way
Consumption has become center of the trend
addition of culture space at the conventional burial



본문내용
tuation Analysis
3
4
4P Strategy
5
6
Target Analysis
SWOT Analysis

B
Introduction & History
1

Introduction of Restaurant
Insert Text
Company name
BAKERU?

Introduction of Restaurant
Insert Text
Company name

Introduction of Restaurant
Insert Text
Company Philosophy
Good Quality, Cleanliness, Quickness!
Reasonable Chinese Take-Out Restaurant
“BAKERU”

History of Restaurant
History
2011.03 “Bak
 

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