콜드스톤 마케팅 전략 (영문)

콜드스톤 마케팅 전략 (영문) 콜드스톤 마케팅 전략 (영문).pptx 목차 Project Introduction Market and Customer Analysis SWOT Analysis Competitor Analysis Segmentation, Targeting, Positioning 4P Strategy New Marketing Strategy-4p 본문 Company Introduce Cold Stone + Creamery “Cold Stone” brand name for a cold granite stone, “Creamery” is a dairy producing diary products with fresh milk. →Cold Stone Creamery is a new sense dessert shop which create “fresh ice cream from my own on cold stone” Ice cream = Creation! Cold Stone’s Ice Cream is “Creation” Rich, fresh flavor of ice cream and the customer-chosen mix of on a frozen granite in a scrub, that simply is not available to customers, but Cold Stone create your own creation. 본문내용 and Customer Analysis SWOT Analysis Competitor Analysis Segmentation, Targeting, Positioning 4P Strategy New Marketing Strategy-4p Contents Project Introduction 1. Project background Ice cream market reaches about $ 2 trillion Of these, 40% is premium ice cream Baskin-Robbins monopolize domestic premium ice cream market Cold Stone in the United States is successful premium Ice-cream brand Ent