Snapple 광고 전략 (영문)

Snapple 광고 전략 (영문) Snapple 광고 전략 (영문).pptx 목차 SITUATION ANALASIS Brand Competitors Market Communication (Previous campaign) CAMPAIGN EVENT APP 본문 Snapple is a brand of tea and juice drinkswhich is owned by Dr Pepper Snapple Group. Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Brooklyn, New York in the early 1972. The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice that had a "snappy apple taste.” They first started with pure fruit drinks, and would not manufacture their first tea, lemon tea, until 1987. Currently, there are four different types of Snapple: Tea (diet and regular), juice drinks, lemonade, and bottled water. 본문내용 NTENTS Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Brooklyn, New York in the early 1972. Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group. BRAND They first started with pure fruit drinks, and would not manufacture their first tea, lemon tea, until 1987. Currently, there are four different types of Snapple: Tea (diet and regula