2013년 7월 26일 금요일

경영정보, mis 코닥

경영정보, mis 코닥
[경영정보, mis] 코닥.pptx


목차
1.KODAK ‘s brief history
2.Digital Imaging
3.CEO, Daniel A. Carp


본문
The Digital image processing is the use of computer algorithms to perform image processing on digital image.
Started in 1986, introducing the world’s first electronic image sensor with 1.4 million pixels
Expanded in 1993~1994, coming out various products


Colby Chandler
Created a division for exploring new tech.
Adopting George Eastman’s original formula
(focus on customer, broaden advertising, mass production at low cost)
Vertical integration → outsourcing &alliance
Ex)Kodak video system with TDK and Matsushita
Support extensive research


how CEO Daniel Carp can use digital imaging to revitalize Kodak

General manager of sales for Kodak Canada
In early 2000, Daniel A. Carp became CEO



본문내용
arp

George Eastman, founder of Kodak
Born in New York, and was self-educated.
In 1884, Eastman patented the first film in roll form to prove practicable.
In 1888, he perfected the Kodak camera, the first camera designed specifically for roll film.
In 1892, he established the Eastman Kodak Company, at Rochester, New York, one of the first firms to mass-produce standardized photography equipment.
 

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