현대자동차 글로벌 경영전략(영문)

현대자동차 글로벌 경영전략(영문) 현대자동차 글로벌 경영전략(영문).pptx 목차 Why North America? Automobile Industry Analysis Hyundai Motors Analysis Recommendation & Action Plan Conclusion 본문 Threats or Opportunities?! Fuel efficient & environment friendly cars are required Protectionism problem is one possibility Low priced cars will have a competitive advantage Supplier and sales channel will be redistributed Ability to produce superior and equivalent quality of engine as other high-premium auto makers with low cost Manufacturing factory in Alabama which increased the production capability Provide reliable warranty “10 years 100,000 miles warranty” Achieved five-stars in the crash test from NHTSA (The National Highway Traffic Safety Administration) Frequent strikes of the Korean labor union Low high-end technology such as Hybrid Brand image of being a cheap car 본문내용 utomobile Industry Analysis Why North America? World Passenger Car Market 2008 (1000 vehicles) North America Western Europe Asia Central & Eastern Europe South America 15,904 18,372 14,655 5,503 3,499 Second largest automobile market in the world As the market share goes upSo will the brand image Why North American Market? Motors Sales & Market Share in North America (2009.02) KIA 0.4 -1.5 -