본문 Manpower: With the online internet tools at your disposal the
need of personnel is limited and always less than that required for offline
marketing. If your offline marketing is spread in a very wide demographic area
then you need a staff to maintain them. Thus you have to remunerate the work
force as well as the HR department that maintains the workforce. The online
marketing reduces the need of manpower. Time: The online marketing has
changed the marketing scenario drastically especially with reference to time.
The online marketing has shrunk the world into 24 hours. It is because of the
online marketing that a business can remain operational for 24 hours. It is
because of the online marketing that the Asian countries can market the American
products to the Americans during night and cater to the local market during day
time. The online marketing can go on 24×7, round the year. This can never be
thought of and quite impossible in offline marketing.
Expenses: Usually a
company cannot conduct all the exercises of marketing in house. Some of the
services that it needs are outsourced to companies and professionals who are
expert at it. When we take into consideration this factor online marketing is
found to be far cheaper than the offline marketing.
Return on Investment:
The return on investment in case of online marketing is much higher than in
comparison to that of offline marketing. A website can be seen by many people at
the same time. On the contrary one person cannot individually cater to all the
clients. One click one email box can sent letters to all those mentioned in
‘address to’ box. Moreover the receiver receives the message within seconds. On
the contrary in offline marketing it would take at least a day or two for the
courier to reach the recipient. Thus online marketing is far quicker than the
offline marketing.
본문내용 business has to opt for online
marketing or offline line marketing or make and stick to a blend of the two. The
most beneficial among these three options is the last one which is a
hybridization of online marketing as well as offline marketing. First of all we
should know the difference between the online marketing and offline marketing;
no doubt the ultimate aim is to woe the customer or the
clie
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